Acqru — One System. Every Stage. Your Way.

The M&A Operating System

The deal platform
that works the way
you do.

One system. Every stage. Your way.

Acqru runs the full M&A deal lifecycle — from first target screen to 90-day stabilization — as one connected system. Enter where you are. Use what you need. Everything connects.

Request a Demo See how teams enter →

Entry point A

Before the deal

Build your thesis, source targets, and run diligence inside the same system that runs your integration.

Corp Dev · PE firms

Entry point B

At close

Deploy the AI-generated integration plan the moment the APA is signed. Workstream boards live from Day 0.

IMO leads · Deal partners

Entry point C

Mid-integration

Already in it? Drop in at any phase. The platform meets you where you are and fills the gaps.

Operating partners · Consultants

The Problem

The deal isn't one process.
It's five — stitched together
with spreadsheets and hope.

70%

of acquisitions fail to achieve intended value. The most common cause isn't the deal structure. It's the execution gap — across every stage.

A typical deal — 7 tools, 0 connections

Sourcing CRM→gapDiligence tracker

↓ gap

Excel valuation model→gapSharePoint data room

↓ gap

PM tool (Asana/Monday)→gapKPI dashboard

Value leaks in every gap between tools.

The thesis never reaches execution.

The deal thesis is written in the investment memo and then filed. The integration team has never seen it. The synergy assumptions that justified the multiple are tracked in a separate spreadsheet — if they're tracked at all.

Diligence findings don't become integration tasks.

The IP complaint surfaced in diligence lives in a findings tracker. The integration team doesn't know it exists. It surfaces on Day 12 when Amazon flags the listing. The connection was never made.

Six workstreams with no visibility into each other.

Legal's pending contract consent is blocking Marketing's brand transfer. IT's migration decision is waiting on Operations. Nobody sees the dependencies. Every workstream thinks they're on track.

Every deal starts from scratch.

Institutional knowledge walks out the door with each departing consultant. The next deal reinvents the wheel. There is no compounding — no playbook that improves with every acquisition closed.

Tools force you into their process.

Generic project management tools don't understand M&A. M&A tools don't adapt to how your team works. You end up configuring software to fit your deals instead of your deals flowing naturally through the system.

The Platform

One thread.
From first look
to full return.

Acqru connects every stage of the deal lifecycle into a single operating system. The thesis you write in sourcing becomes the benchmark the KPI dashboard holds you to on Day 90.

How the deal data flows through Acqru — every stage connected

Sourcing

Thesis, criteria, and fit scores defined

→ Criteria score targets

›

Diligence

Findings create risk flags automatically

→ Risks feed register

›

Valuation

Synergy model becomes the synergy tracker

→ Assumptions become benchmarks

›

Data room generates integration tasks

→ Tasks route to boards

›

Integration

6 workstreams, milestones, escrow triggers

→ Actuals vs. thesis

›

Return

KPIs measured against deal thesis assumptions

→ Informs next deal

Corp Dev Strategy

The 30,000-foot view.

Portfolio management, M&A thesis, program calendar, capital allocation, and board reporting. Where strategy lives and compounds across every deal.

Portfolio dashboardGrowth strategyProgram calendarCapital allocationBoard reportingOperations mapping

Deal Management

From first look to LOI.

Target sourcing, diligence, AI data room, valuation engine, and value creation thesis. The deal thesis built here becomes the integration plan executed next.

Target sourcingDeal pipeline CRMDiligence moduleAI data roomValuation engineValue creation thesis

IMO Execution

Close to stabilization.

AI plan generation, milestone tracking, six deep workstream boards, risk register, KPI dashboard, and culture integration — the most comprehensive integration execution layer in the market.

AI plan builderMilestone tracker6 workstream boardsRisk trackerCulture integrationKPI dashboardComms generator

Enter Anywhere

You don't have to start
at the beginning.

Acqru is built for the full lifecycle — but designed to work wherever you enter it. Already have a sourcing process? Start at close. Mid-integration and need control? Drop in now. The platform meets you where you are.

Entry: Pre-Deal 🏦

PE Firms & Independent Sponsors

Running 3–10 deals/year · want a repeatable system

You start at: Thesis & Sourcing

Build your acquisition thesis once. Score every target against it. Run diligence in the same system where the integration plan lives. The deal thesis you write in Month 1 becomes the benchmark the KPI dashboard tracks on Day 90.

Growth strategyTarget sourcingDeal pipelineDiligenceValuationFull IMO execution

Value: Portfolio-level visibility + compounding institutional knowledge across every deal

Entry: At Close 🏢

Corporate Acquirers

1–3 strategic deals/year · own sourcing process

You start at: Close & Integration

You have your own sourcing and diligence process — keep it. Plug into Acqru the moment the deal closes. Upload your diligence documents, let the AI generate the integration plan, and deploy to six workstream boards from Day 0.

AI plan builderMilestone tracker6 workstream boardsRisk trackerComms generatorCulture integration

Value: Close the gap between what was underwritten and what gets executed

Entry: Mid-Integration 👤

Fractional IMO Consultants

Parachuting into active integrations · need control fast

You start at: Wherever the deal is

You're brought in at Day 30 of a troubled integration. Load the deal context, enter the current state of each workstream, and the platform surfaces the gaps, blockers, and cross-function dependencies immediately. Structured control from Day 1 of your engagement.

Unified workstream viewRisk trackerCross-function alertsCulture assessmentKPI dashboard

Value: Deliver more engagements, faster, with a system that travels with you

Built for How You Work

Not one process.
Your process.

Most tools force you to conform to their workflow. Acqru adapts to yours — at deal setup and on the fly, mid-integration.

🏭

Deal configurator

Set industry, deal complexity, and module selection at deal kick-off. The playbook, tasks, and workstream priorities adapt automatically. An HVAC field services deal and a SaaS acquisition generate entirely different integration plans.

"Gulf Coast HVAC" → Field services plan: ServiceTitan decision, fleet titles, HVAC license transfers, commercial client consents

🔄

Methodology selector

Choose the project management framework that fits your team and your deal. Waterfall phase-gates for a standard buyout. Agile sprints for a tech-heavy integration. Kanban for ongoing portfolio ops. OKR-based for PE firms with strong portfolio discipline.

Project Atlas (SaaS) → Agile/Scrum: sprint planning, daily standups, velocity tracking, sprint retrospectives

🧠

AI that reads your deal

The AI doesn't generate generic tasks. It reads the actual documents in your data room — supplier contracts, employee lists, system inventories, customer agreements — and generates integration tasks specific to what it finds in your deal.

Supplier_Contracts.pdf: "Contract expires March 2025 → Legal: initiate renegotiation + Ops: intro acquirer to supplier"

⚡

Adjust on the fly

Deals evolve. Acqru evolves with them. Add workstreams mid-integration. Adjust complexity tiers when a deal turns out to be harder than anticipated. Change the playbook phase. Update risk severity as new information surfaces. Nothing is locked in.

Day 28: ServiceTitan migration proves more complex → upgrade IT workstream to Complex tier, add 12 specialist tasks

📐

Modular by design

Use 3 modules or all 24. The risk tracker works standalone. The culture integration module works without the diligence module. The comms generator works even if you ran diligence elsewhere. Every module delivers value independently — and more value when connected.

Corp Dev team with existing diligence process → plugs in at close, uses IMO execution layer only

📚

Institutional knowledge compounds

Every deal you run in Acqru makes the next one better. Playbook refinements, lessons learned, and risk patterns accumulate. A PE firm running its 10th deal in Acqru has an institutional edge over one running its first.

Playbook updated after each deal: "HVAC deals — always flag insurance consolidation as at-risk in Month 2"

AI That Understands M&A

Not AI on top of
a generic tool.

Every AI feature in Acqru is purpose-built for M&A. It doesn't suggest tasks from a library — it reads your deal and generates work specific to what it finds.

Upload your diligence documents

Financial statements, supplier contracts, employee lists, system inventories, customer agreements, org charts — in any format the seller provides.

AI reads and extracts deal-specific requirements

Not keyword matching — genuine document analysis. Contract expiry dates, key-person dependencies, system migration complexity, change-of-control clauses, IP risks.

Tasks route to the right workstream

IP issue → Legal board. Supplier risk → Legal + Operations. Key-person dependency → HR board + Operations. System migration → IT board. Each task tagged with phase, owner, and milestone.

Task completion cascades up

Complete tasks update milestone readiness. Milestones trigger escrow releases. KPI actuals measure against the deal thesis you built in valuation.

AI surfaces what you're missing

Weekly AI risk scans identify gaps in the current register. Cross-function alerts flag where workstreams are blocking each other. Performance analysis compares actuals vs. thesis and explains the variance.

Live example — Project Falcon (Day 12)

📄 Supplier_Contracts.pdf

Contract expires March 2025 — no auto-renewal clause

→ Legal: initiate renegotiation immediately
→ Ops: introduce acquirer SC lead to supplier contact

📄 Amazon_Account_Health.pdf

SKU #7 at 8-day inventory cover, IP complaint unresolved

→ Ops: emergency buffer order — 8-day cover only
→ Legal: IP complaint response — track resolution daily

📄 Employee_List.xlsx

Founder = sole supplier contact, sole Brand Registry admin

→ HR: structure 60-day knowledge transfer agreement
→ IT: Brand Registry admin transfer — Day 0 priority

📄 Tech_Stack_Audit.pdf

42 software subscriptions, 9 redundant vs. acquirer stack

→ IT: keep/kill matrix — cancel 9, save ~$400/mo Day 1

Why Acqru Is Different

The claims every other
tool can't make.

🔗

End-to-end connected

The deal thesis, diligence findings, valuation assumptions, integration tasks, and KPI benchmarks all live in one system and inform each other. No other M&A tool does this.

vs. competitors: disconnected point solutions for each stage

🚪

Enter at any stage

Built for the full lifecycle but designed to work wherever you enter. Pre-deal, at close, or mid-integration — the platform meets you where you are without requiring you to rebuild everything from scratch.

vs. competitors: linear onboarding that assumes you start at the beginning

🎛️

Adapts to your methodology

Six project management frameworks built in. Waterfall, Agile, Kanban, OKR, Hybrid, PRINCE2. The boards, vocabulary, cadences, and reporting adapt to how your team already works.

vs. competitors: one fixed workflow that forces you to adapt to the tool

🧠

AI that reads the actual deal

Not templates dressed up as AI. Acqru reads your specific documents and generates tasks specific to what it finds. Every deal gets a different plan because every deal is different.

vs. competitors: generic task libraries with no deal-specific intelligence

💛

Culture is a first-class discipline

Pre-close cultural assessment, gap analysis, integration strategy selection, Day 30/60/90 pulse surveys, and a health scorecard tracking trust, alignment, engagement, and retention. Not a checkbox. A full module.

vs. competitors: one line item in the HR workstream

📐

Built by someone who's done it

120+ acquisitions. $1.4B+ portfolio. Every module reflects a real problem from a real deal — not a product manager's assumption about what integration teams need.

vs. competitors: built by software engineers who studied M&A from the outside

Deepest Where It Matters Most

Integration is where
value is won or lost.

Every stage of the deal gets full tooling. But integration — where most platforms have a kanban board and call it done — gets six deep functional boards, each built for the people actually doing the work.

Finance workstream

Beyond task management

ERP migration tracker — source → target, data volume, risk, progress

Working capital reconciliation — assets vs. liabilities, verified status

Synergy capture model — planned vs. actual, month-by-month

HR / People workstream

People are the deal

Employee retention tracker — risk score, comp, non-compete, benefits status

Org chart — before and after, side by side

Benefits & payroll transition — every line item confirmed

IT / Systems workstream

Every system decided

Keep/kill decision matrix — cost, decision, complexity, dependency

Credential & access transfer map — every platform, every login

Security checklist — seller access revoked, MFA, API keys rotated

Operations workstream

Business continuity first

Vendor/supplier map — criticality score, spend, status, required action

SOP transfer tracker — risk-if-undocumented rating, documentation status

Day 1 continuity dashboard — every critical area, live status

Marketing workstream

Brand decisions documented

Asset inventory — every platform, account, and list with transfer status

Brand decisions — keep / evolve / retire / evaluate with rationale

Channel performance — ROAS vs. thesis, trend, notes per channel

Legal workstream

Every contract tracked

Contract assignment tracker — consent status, expiry, required action

IP & license transfer — filing status, risk level, responsible party

Compliance checklist — state filings, licenses, regulatory notifications

Built By

Not a software product
that studied M&A.

Tu Duong

Former Head of M&A Integration, Thrasio
Independent M&A Integration Consultant

120+

Acquisitions personally led or overseen

$1.4B+

Portfolio value managed

Platform modules built from real deal experience

90 days

Standard integration cycle on the platform

Tu Duong served as Head of M&A Integration at Thrasio during the company's most aggressive acquisition period — personally running the integration of 120+ acquisitions across a $1.4B+ portfolio.

Acqru is the operating system Tu wished he had. Every module reflects a real problem encountered on a real deal — the supplier contract expiring 90 days post-close, the CTO who holds all the engineering knowledge, the Amazon IP complaint that surfaces on Day 3, the field service company whose key commercial relationships live entirely in one person's head.

The platform is built around Tu's Conveyor Belt methodology — the actual playbook used to run integration at Thrasio scale, now codified into software and available to any acquirer running any deal at any stage.

Now operating as an independent M&A integration consultant, Tu deploys Acqru on every engagement — turning fractional IMO leadership into a scalable, repeatable, AI-augmented service that compounds institutional knowledge across every deal it runs.